Sketching and organizing ideas during early concept development
My Approach
My work is guided by a focus on connecting people to the simplest and most direct path to their intended outcome. Through intentional, incremental experimentation, I uncover insights that lead to clear and effective design solutions. I’m often reminded that the simplest experiences are frequently supported by complex systems behind the scenes.
Early in the design process, I focus on understanding the root of the problem. I ask questions like: What is the underlying issue, and why is someone struggling with it? Understanding both the problem and the context in which it exists creates a strong foundation for meaningful design work. When I have a clear grasp of the system at play, I can better frame the challenge and tailor my approach accordingly.
This often involves conversations with a wide range of stakeholders (developers, engineers, users, customers, clients, etc.). I value learning how and why people use things the way they do. Stakeholders hold firsthand knowledge of existing workflows, constraints, and past attempts at solving the problem, all of which help explain why the issue exists today.
After developing a clear understanding of the problem space, I begin exploring possible solutions. I rely on lists, sketches, and small prototypes to think through ideas and understand how a product or system might take shape. These early artifacts make ideas tangible, invite feedback, and encourage collaborative thinking. Sharing work early and often helps teams build alignment and move forward with greater confidence.
I view constraints as useful guides rather than obstacles. Constraints help define what a project needs in order to succeed and ensure that solutions are viable beyond the design phase. Designing within real-world limitations leads to outcomes that are more practical, resilient, and easier for people to use.
Delivery is an important milestone, but not the end of the process. I enjoy seeing work come together and sharing it with clients and teams, especially when it reflects a shared understanding of the problem. When something doesn’t work as intended, I see it as an opportunity to learn, refine, and improve. Iteration helps clarify what matters most and strengthens the final outcome, leading to solutions that are grounded, usable, and aligned with real-world needs.
Ultimately, I value thoughtful progress over perfect answers, and I approach each project as a chance to improve both the work and the way it’s made.