This pro-bono design work solves unboxing experience retention rates for Bim Bam Boo's sustainable audience. 

It's like a surprise gift for adventurous toilet paper users.

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As a division director for Design U, a pro-bono student design consultancy group on campus, I led a group of 7 first year students through 3 four-week-long sprints. These sprints focused on the three divisions of Design U: Research and Strategy, Digital, and Prototyping. 

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We focused on creating solutions that were entertaining, surprising, and aligned with brand guidelines.